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Emily Thompson

Head of Content

Emily Thompson

Emily Thompson leads content and analysis across all verticals of the CasinoRank network, CryptoCasinoRank included. She has reviewed online casino platforms for more than ten years with a simple approach: look closely, understand how things work, and explain them clearly.

She prefers careful evaluation to dramatic conclusions. Outside work she hikes, reads non-fiction, takes photographs and plays poker.

Editorial standardsFact-checkingIndustry analysis
Category pages
45

Experience

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Freelance
    • iGaming Analyst and Platform Reviewer June 2017 – February 2020
  3. Digital Media Publishing Agency (Sydney)
    • Content Researcher and Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. Master of Media Practice (Digital Communication and Media Systems)
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

At a glance

10+ Years of industry experience
800+ Online casino platforms evaluated
500+ Articles published
200+ Research pieces published

As stated in the author's profile

Featured in

CasinoRank analysis from the content team Emily leads has been referenced or published by:

How they work

How Emily works

As Head of Content, Emily sets how content across the network is researched and checked, including on this site. She keeps research separate from opinion: verified information first, then conclusions based on what it shows.

Her background in journalism and media shapes the approach: verify first, explain clearly and take responsibility for what is published.

When you're responsible for the standard of what gets published, you learn to value careful work above everything else. If readers are going to rely on our work, it has to deserve that trust.
Emily Thompson

What they check

  • Facts are checked against a source before publication
  • Terms, risks and limits are stated next to the benefits
  • Pages are updated when a fact changes

Published work

Emily's pages on CryptoCasinoRank

Pages on this site that name Emily Thompson as the author, grouped by kind.

Q&A with Emily

How do you stay objective in your analysis?

By separating research from opinion. I start with verified information, then draw conclusions from what it actually shows.

What quality do you value most in content?

Clarity. If something is clear, it has usually been thought through.

What part of your work do people underestimate?

The time spent reading and checking before anything is written. Most of the work happens before the first sentence.

What makes a casino review reliable?

It informs rather than impresses. It explains terms, risks and limits as well as benefits, so the reader understands both the strengths and the trade-offs.

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